New Effort to Harvest Greater Benefits from External Business Partnerships

By Lauren Riebs

UP3 will help leverage purchasing power and marketing assets for impactful business partnerships

When departments each approach a business like Whole Foods for a corporate sponsorship, the outcome is varied and the process cumbersome for companies. Now, the UC Davis Preferred Partnership Program, or UP3, will help leverage both its purchasing power and its marketing assets to create more impactful business partnerships.

Read the complete article at the Finance, Operations and Administration website