About UP3

The mission of the UC Davis Preferred Partnership Program (UP3) is securing and managing campuswide, collaborative and strategic partnerships with select business partners that align with UC Davis’ Principles of Community and educational mission.

What is UP3?

  • Establishes and executes a comprehensive campus strategy for securing universitywide preferred business partners
  • Merges the campus services contract process with sponsorships of campus units and programs with more clearly defined marketing programs to benefit the student experience
  • Guided by the Advisory Committee who appoints industry specific working groups
  • Ensures preferred business partners are aligned with UC Davis’ Principles of Community and mission advance of any engagement